Wai Wai- Gyan Jyoti

The ad characterizes the  rural boy and his daily life. Needs to walk a long way to school, he also has to look for household activities. This character represents many village children who do not have time for their study due to responsibilities of household. And what else? Load shedding has added major problems in their study through which they are deprived of being capable citizen.
The TVC tries to show those children deserve better and Wai Wai presents scholarship to many children from its scheme. But one thing should not be mistaken here. Such program is not CSR. It is one of the schemes or strategies implemented by the company in order to raise the sales. The ad only depicts the rural boy to show the need of scholarship to children. But urban children (say from wealthy family) can also get the scholarship. It's just matter of luck when opening a packet of a noodle.