Wai Wai- Gyan Jyoti

The ad characterizes the  rural boy and his daily life. Needs to walk a long way to school, he also has to look for household activities. This character represents many village children who do not have time for their study due to responsibilities of household. And what else? Load shedding has added major problems in their study through which they are deprived of being capable citizen.
The TVC tries to show those children deserve better and Wai Wai presents scholarship to many children from its scheme. But one thing should not be mistaken here. Such program is not CSR. It is one of the schemes or strategies implemented by the company in order to raise the sales. The ad only depicts the rural boy to show the need of scholarship to children. But urban children (say from wealthy family) can also get the scholarship. It's just matter of luck when opening a packet of a noodle.

Pashupati Paints Luxuria- Colour that Dictates My Life

A TVC of paint that is in English language and shows a young model who fantasizes her fancy world is definitely not appealing a family to paint their house. Unlike other paints' ads, this one does aim for  moving individuals who want more than colours in their walls. Among different products (paints) of Pashupati Paints, this one is segmented for particular groups who want to represent their theme or passion of life through colours around them. Say, a random football club's supporter might paint his/her room according to club's theme colour like red or blue or some mixture(s). This is presented in a ad's scenes that colour around actress changes according to the attire she makes. These all explanations are carried by the words of this ad : colour that makes me look good, that inspire me, that signify my style that ignite passion and lastly that dictate my life.
Though the ad seems to target individuals from the expression of "my", this might not be the only case. This TVC is also equally targeting to other segmented market like restaurants, boutiques, pubs, studios which need specific special colours to depict the theme or expression or that matches with the value proposition(s).

Kansai Nerolac -Meet the Don

The town heats up with a news of don's arrival. The excitement and joy leave the other concern behind and people rush. But where are they all rushing to? To see Sharukh Khan or to buy Nerolac paints? The TVC of Kansai Nerolac paints does not mention the actual product or benefits in it but only at last. Isn't it suppose to show people hurrying to buy Kansai Nerolac paints for pacifying their longing desire to meet Sharkukh Khan? The creativeness is used to arouse the craziness among viewers (mostly Khan's fan).

In context to Nepalese market or Nepalese themselves, the scheme is somehow odd to the reason that no customer would paint their house so that they could meet Sharukh Khan. Here (in Nepal), the deciders and buyers of painting product are relatively old people who do not have serious craziness toward any actor(s). And this ad may not be much more appealing to target market. But it could be attractable to other audiences- Influencers (like child or some teen). They can somehow be attracted to it and contribute in buying paints but becomes rare in Nepal. Had this scheme been to India, it is perfect marketing strategy where Sharukh is taken literally taken as King of Khan.

Nepal Telecom SIP PPP

Phone call to abroad is bit expensive with Nepalese telecom services. This ad perfectly aims to reduce such thinking. In it, different children name the respective countries where their parents are in. All in all, they meant to inform that calling their parents are now cheap and easy. The service it self is segmented to the families whose member is at abroad or to those who need to go foreign frequently or to those who need to call in foreign countries regularly. But the ad seems to target the families depicting how  they are happy to call the dear ones living at foreign with NTC SIP PPP's low charges. With many Nepalese working/living at other countries, the TVC nicely tries to position NTC SIP PPP as low cost medium to connect with them and them connecting the families.

Nebico- Maan mae basyo Nebico

With about 50 years of its establishment, this ad shows how a grown up person is attached to Nebico biscuits. It is cent percent sure that every grown up persons at early 2000s in Nepal have tasted Nebico biscuits during their childhood. And this ad uses the same fact to depict the attachment of person with it.

Childhood is something that is very remembering period of life. And this TVC appeals to those who have tasted Nebico during their childhood to make them buy again like in past. The appeal is made somehow like then excitement of having Nebico Biscuit can be recall again in grown age too. It also tries to acknowledge that Nebico has been liked by today's generation as well. It is shown in a way that a group of children is enjoying Nebico to which Dhiren Shakya can not resist himself to ask them for a bite of old brand's biscuit.

Ncell- Ek Karode ma Ek ma

This TVC contains a song with a line of ek karode ma ek ma. It represents the entire customers of Ncell happily using the services offered. Such is a relationship marketing which tries to make more bounded relations with its customers. Calling its customers a big family is surely the right thing do to maintain the relation. Though not expressed in it, the ad gives credit to its customers for making Ncell a huge telecom company.
But is it actually customers or Sim cards that have reached the count of 10 million? It is very unlikely that number of people are Ncell customers. For the telecom company, more customers becomes the matter of celebration rather than number of Sim cards sold even though this ads tells the fact of 10 million people are using Ncell. However, from the side of customers, the narration in this ad tries to provoke the feeling of belongingness with Ncell family (like from given second last line "..tei karod ma hunuhuncha ek tapai ani ek ma.."). Every Ncell users when watched this ad, at least once, might feel s/he too is behind the success of Ncell and that is what Ncell aims via this ad.  

Ncell- I am Ncell

The TVC tries to convey a message that connecting with people has been lot more easier and fun via Ncell. Every telecom services are now faster and adaptable in it. Likewise, it shows how people move ahead along with time through the use of Ncell. Visualizing different sorts of individuals and their various scenarios explain that Ncell has fulfilled different needs and demands. The ad leaves the statement that techno centric (basically telecom) life has been easy with Ncell, in that they can connect with other people at any time through the shown services like call, SMS, Internet, social networking. Further it extends to provoke the belief, from a catchy line 'I am Ncell', that an individual is happy with quality and strong network just like other 7 million happy customers, represented by happy faces before the end of an ad and tries to invite people to join the group. The narration at the last of an ad explains how Ncell has made its customers happy from all services and on behalf of them, it expresses that Ncell is rightly made for them and arouse the feeling of boundedness with one another.