Thursday, October 16, 2014

Pashupati Paints Luxuria- Colour that Dictates My Life

A TVC of paint that is in English language and shows a young model who fantasizes her fancy world is definitely not appealing a family to paint their house. Unlike other paints' ads, this one does aim for  moving individuals who want more than colours in their walls. Among different products (paints) of Pashupati Paints, this one is segmented for particular groups who want to represent their theme or passion of life through colours around them. Say, a random football club's supporter might paint his/her room according to club's theme colour like red or blue or some mixture(s). This is presented in a ad's scenes that colour around actress changes according to the attire she makes. These all explanations are carried by the words of this ad : colour that makes me look good, that inspire me, that signify my style that ignite passion and lastly that dictate my life.
Though the ad seems to target individuals from the expression of "my", this might not be the only case. This TVC is also equally targeting to other segmented market like restaurants, boutiques, pubs, studios which need specific special colours to depict the theme or expression or that matches with the value proposition(s).

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