Pashupati Paints Luxuria- Colour that Dictates My Life

A TVC of paint that is in English language and shows a young model who fantasizes her fancy world is definitely not appealing a family to paint their house. Unlike other paints' ads, this one does aim for  moving individuals who want more than colours in their walls. Among different products (paints) of Pashupati Paints, this one is segmented for particular groups who want to represent their theme or passion of life through colours around them. Say, a random football club's supporter might paint his/her room according to club's theme colour like red or blue or some mixture(s). This is presented in a ad's scenes that colour around actress changes according to the attire she makes. These all explanations are carried by the words of this ad : colour that makes me look good, that inspire me, that signify my style that ignite passion and lastly that dictate my life.
Though the ad seems to target individuals from the expression of "my", this might not be the only case. This TVC is also equally targeting to other segmented market like restaurants, boutiques, pubs, studios which need specific special colours to depict the theme or expression or that matches with the value proposition(s).

Kansai Nerolac -Meet the Don

The town heats up with a news of don's arrival. The excitement and joy leave the other concern behind and people rush. But where are they all rushing to? To see Sharukh Khan or to buy Nerolac paints? The TVC of Kansai Nerolac paints does not mention the actual product or benefits in it but only at last. Isn't it suppose to show people hurrying to buy Kansai Nerolac paints for pacifying their longing desire to meet Sharkukh Khan? The creativeness is used to arouse the craziness among viewers (mostly Khan's fan).

In context to Nepalese market or Nepalese themselves, the scheme is somehow odd to the reason that no customer would paint their house so that they could meet Sharukh Khan. Here (in Nepal), the deciders and buyers of painting product are relatively old people who do not have serious craziness toward any actor(s). And this ad may not be much more appealing to target market. But it could be attractable to other audiences- Influencers (like child or some teen). They can somehow be attracted to it and contribute in buying paints but becomes rare in Nepal. Had this scheme been to India, it is perfect marketing strategy where Sharukh is taken literally taken as King of Khan.