This blog is about brief analysis of Nepali advertisements which contains a small description about respective ads and their overall judgement regarding messages and strategies used within. The analyses are done with reference to the knowledge of a writer. Those might be misinterpreted in some cases and they are not done with intention of bias(es). Any corrections, suggestions or critics are readily welcome. The used TVCs, pictures are property of respective organizations or individuals.
Friday, September 26, 2014
Nepal Telecom SIP PPP
Nebico- Maan mae basyo Nebico
With about 50 years of its establishment, this ad shows how a grown up person is attached to Nebico biscuits. It is cent percent sure that every grown up persons at early 2000s in Nepal have tasted Nebico biscuits during their childhood. And this ad uses the same fact to depict the attachment of person with it.
Childhood is something that is very remembering period of life. And this TVC appeals to those who have tasted Nebico during their childhood to make them buy again like in past. The appeal is made somehow like then excitement of having Nebico Biscuit can be recall again in grown age too. It also tries to acknowledge that Nebico has been liked by today's generation as well. It is shown in a way that a group of children is enjoying Nebico to which Dhiren Shakya can not resist himself to ask them for a bite of old brand's biscuit.
Tuesday, September 16, 2014
Ncell- Ek Karode ma Ek ma
But is it actually customers or Sim cards that have reached the count of 10 million? It is very unlikely that number of people are Ncell customers. For the telecom company, more customers becomes the matter of celebration rather than number of Sim cards sold even though this ads tells the fact of 10 million people are using Ncell. However, from the side of customers, the narration in this ad tries to provoke the feeling of belongingness with Ncell family (like from given second last line "..tei karod ma hunuhuncha ek tapai ani ek ma.."). Every Ncell users when watched this ad, at least once, might feel s/he too is behind the success of Ncell and that is what Ncell aims via this ad.
Ncell- I am Ncell
Sunday, September 14, 2014
Nepal Ambuja Cement
Quality checked!
Standards met!
Pre-lab tested!
These are what this ad depicts about Ambuja cement. The other cements' ads give the knowledge of how good they are for construction, generally, strong, durable and dependable. Whereas this TVC focuses on transferring information on how Ambuja cement's products are tested in terms of quality and standards before coming to market. It tries to ensure audiences about company's concern on quality by showing the scenario withing manufacturing plant. But how good are those actors to play testimonial ads? Usually, doctors are shown in order to make sure that product is safe indeed through their recommendation (like dentists' in toothpaste ads). The actor wearing apron in this ad is hugely known and popular in Nepal. Him playing role of doctor may not attract the audiences' perception that doctors' recommendations are non-regrettable because he is not doctor professionally, at least many viewers know it.
This TVC also wants to make the fact stand that the company is very committed to quality through the given scenes that a male actor is concern on the checking the qualities of cement regardless of female model's tries of attracting him. This statement is further backed up by a line at the end: "...no samjhauta gunastar ma" i.e., No compromise on quality.
Saturday, September 13, 2014
Samsung Galaxy Star
Friday, September 12, 2014
Wai Wai- Hamro Maan ma Wai Wai
"Differences in culture -tradition
But the choice remains same
Arousing the unity of tastes
Wai-Wai in our heart!
Wai-Wai in our heart!!"
Reliance Paints- Sapana Kosh
A beautiful ad starts with a boy expressing his dream of becoming a pilot to another boy of Bal-Mandir. Dreamer boy sees a toy plane on his random way out. He draws, somehow, same looking plane on a piece of paper. Another boy sees it which is placed near his bed. He can not sleep at once (looks bit disturbed). Finally he wakes a dreamer boy up and states his feeling of flying on dreamer boy's plane when he too becomes a doctor.
The ad appeals to the viewers to contribute their roles on crafting the dreams of orphan children. To those who are socially responsible, this ad reminds of the small contribution to the children of Bal-Mandir by buying the Reliance Paint. This scheme generously target the audiences that they can be the one to change the future of those children who are considered as "homeless" and pave them the way to their dreams. When they buy Reliance Paint, they will not only be painting building(s) but dreams of orphan children too.
Jagadamba Steel- Desh ko Merudanda
Tuesday, September 9, 2014
Real juice
With bit controversies for some period of time, Real juice gained popularity for containing filth and unwanted substances. To overcome such bad image in market, these ads could have been introduced. To regain the popularity, the higher personas are used to ensure that Real juice is safe to drink and is quality juice too. The ad is testimonial in that the figures used in these ads are expressing their likability toward Real juice. The words like uhi biswas uhi utkrista quality are trying to catch the perception of customers about same old Real juice. The expression of figures' words is, moreover, back up by their respective signatures which attracts the view that juice is safe to enjoy, after all, those well known persons are saying so. The message in one picture: nirdhakka piyunuhos ( drink with no doubt) states that published news regarding ill-materials in juice shall not be considered and continue to drink it wisely.
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