Quality checked!
Standards met!
Pre-lab tested!
These are what this ad depicts about Ambuja cement. The other cements' ads give the knowledge of how good they are for construction, generally, strong, durable and dependable. Whereas this TVC focuses on transferring information on how Ambuja cement's products are tested in terms of quality and standards before coming to market. It tries to ensure audiences about company's concern on quality by showing the scenario withing manufacturing plant. But how good are those actors to play testimonial ads? Usually, doctors are shown in order to make sure that product is safe indeed through their recommendation (like dentists' in toothpaste ads). The actor wearing apron in this ad is hugely known and popular in Nepal. Him playing role of doctor may not attract the audiences' perception that doctors' recommendations are non-regrettable because he is not doctor professionally, at least many viewers know it.
This TVC also wants to make the fact stand that the company is very committed to quality through the given scenes that a male actor is concern on the checking the qualities of cement regardless of female model's tries of attracting him. This statement is further backed up by a line at the end: "...no samjhauta gunastar ma" i.e., No compromise on quality.
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