Friday, September 12, 2014

Reliance Paints- Sapana Kosh


A beautiful ad starts with a boy expressing his dream of becoming a pilot to another boy of Bal-Mandir. Dreamer boy sees a toy plane on his random way out. He draws, somehow, same looking plane on a piece of paper. Another boy sees it which is placed near his bed. He can not sleep at once (looks bit disturbed). Finally he wakes a dreamer boy up and states his feeling of flying on dreamer boy's plane when he too becomes a doctor.
The ad appeals to the viewers to contribute their roles on crafting the dreams of orphan children. To those who are socially responsible, this ad reminds of the small contribution to the children of Bal-Mandir by buying the Reliance Paint. This scheme generously target the audiences that they can be the one to change the future of those children who are considered as "homeless" and pave them the way to their dreams. When they buy Reliance Paint, they will not only be painting building(s) but dreams of orphan children too.

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