This blog is about brief analysis of Nepali advertisements which contains a small description about respective ads and their overall judgement regarding messages and strategies used within. The analyses are done with reference to the knowledge of a writer. Those might be misinterpreted in some cases and they are not done with intention of bias(es). Any corrections, suggestions or critics are readily welcome.
The used TVCs, pictures are property of respective organizations or individuals.
Saturday, September 13, 2014
Samsung Galaxy Star
With Samsung Galaxy Star, you can zeal yourself. The nicer experiences you get from using it reflect naturally upon your face. These are the messages this ad leave from the given play. Fast browsing, better game experience, nice call quality are depicted when male model is using the mobile with happy and excited mood. The ad is targeted to those who want such features from Android device. Another notable point in TVC is that the price is shown too. Generally, prices are not shown in mobile phones' advertisements. From this, it is clear that the ad is focused towards those customers who want to use Android device at lower price. Surely, the ad is trying to implement the mobile's cost competitive advantage. It wants to show, at the time, the experiences can be gained like in other Android devices with low cost and from bigger brand.
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