Pashupati Paints Luxuria- Colour that Dictates My Life

A TVC of paint that is in English language and shows a young model who fantasizes her fancy world is definitely not appealing a family to paint their house. Unlike other paints' ads, this one does aim for  moving individuals who want more than colours in their walls. Among different products (paints) of Pashupati Paints, this one is segmented for particular groups who want to represent their theme or passion of life through colours around them. Say, a random football club's supporter might paint his/her room according to club's theme colour like red or blue or some mixture(s). This is presented in a ad's scenes that colour around actress changes according to the attire she makes. These all explanations are carried by the words of this ad : colour that makes me look good, that inspire me, that signify my style that ignite passion and lastly that dictate my life.
Though the ad seems to target individuals from the expression of "my", this might not be the only case. This TVC is also equally targeting to other segmented market like restaurants, boutiques, pubs, studios which need specific special colours to depict the theme or expression or that matches with the value proposition(s).

Kansai Nerolac -Meet the Don

The town heats up with a news of don's arrival. The excitement and joy leave the other concern behind and people rush. But where are they all rushing to? To see Sharukh Khan or to buy Nerolac paints? The TVC of Kansai Nerolac paints does not mention the actual product or benefits in it but only at last. Isn't it suppose to show people hurrying to buy Kansai Nerolac paints for pacifying their longing desire to meet Sharkukh Khan? The creativeness is used to arouse the craziness among viewers (mostly Khan's fan).

In context to Nepalese market or Nepalese themselves, the scheme is somehow odd to the reason that no customer would paint their house so that they could meet Sharukh Khan. Here (in Nepal), the deciders and buyers of painting product are relatively old people who do not have serious craziness toward any actor(s). And this ad may not be much more appealing to target market. But it could be attractable to other audiences- Influencers (like child or some teen). They can somehow be attracted to it and contribute in buying paints but becomes rare in Nepal. Had this scheme been to India, it is perfect marketing strategy where Sharukh is taken literally taken as King of Khan.

Nepal Telecom SIP PPP

Phone call to abroad is bit expensive with Nepalese telecom services. This ad perfectly aims to reduce such thinking. In it, different children name the respective countries where their parents are in. All in all, they meant to inform that calling their parents are now cheap and easy. The service it self is segmented to the families whose member is at abroad or to those who need to go foreign frequently or to those who need to call in foreign countries regularly. But the ad seems to target the families depicting how  they are happy to call the dear ones living at foreign with NTC SIP PPP's low charges. With many Nepalese working/living at other countries, the TVC nicely tries to position NTC SIP PPP as low cost medium to connect with them and them connecting the families.

Nebico- Maan mae basyo Nebico

With about 50 years of its establishment, this ad shows how a grown up person is attached to Nebico biscuits. It is cent percent sure that every grown up persons at early 2000s in Nepal have tasted Nebico biscuits during their childhood. And this ad uses the same fact to depict the attachment of person with it.

Childhood is something that is very remembering period of life. And this TVC appeals to those who have tasted Nebico during their childhood to make them buy again like in past. The appeal is made somehow like then excitement of having Nebico Biscuit can be recall again in grown age too. It also tries to acknowledge that Nebico has been liked by today's generation as well. It is shown in a way that a group of children is enjoying Nebico to which Dhiren Shakya can not resist himself to ask them for a bite of old brand's biscuit.

Ncell- Ek Karode ma Ek ma

This TVC contains a song with a line of ek karode ma ek ma. It represents the entire customers of Ncell happily using the services offered. Such is a relationship marketing which tries to make more bounded relations with its customers. Calling its customers a big family is surely the right thing do to maintain the relation. Though not expressed in it, the ad gives credit to its customers for making Ncell a huge telecom company.
But is it actually customers or Sim cards that have reached the count of 10 million? It is very unlikely that number of people are Ncell customers. For the telecom company, more customers becomes the matter of celebration rather than number of Sim cards sold even though this ads tells the fact of 10 million people are using Ncell. However, from the side of customers, the narration in this ad tries to provoke the feeling of belongingness with Ncell family (like from given second last line "..tei karod ma hunuhuncha ek tapai ani ek ma.."). Every Ncell users when watched this ad, at least once, might feel s/he too is behind the success of Ncell and that is what Ncell aims via this ad.  

Ncell- I am Ncell

The TVC tries to convey a message that connecting with people has been lot more easier and fun via Ncell. Every telecom services are now faster and adaptable in it. Likewise, it shows how people move ahead along with time through the use of Ncell. Visualizing different sorts of individuals and their various scenarios explain that Ncell has fulfilled different needs and demands. The ad leaves the statement that techno centric (basically telecom) life has been easy with Ncell, in that they can connect with other people at any time through the shown services like call, SMS, Internet, social networking. Further it extends to provoke the belief, from a catchy line 'I am Ncell', that an individual is happy with quality and strong network just like other 7 million happy customers, represented by happy faces before the end of an ad and tries to invite people to join the group. The narration at the last of an ad explains how Ncell has made its customers happy from all services and on behalf of them, it expresses that Ncell is rightly made for them and arouse the feeling of boundedness with one another.

Nepal Ambuja Cement

Quality checked!
Standards met!
Pre-lab tested!
These are what this ad depicts about Ambuja cement. The other cements' ads give the knowledge of how good they are for construction, generally, strong, durable and dependable. Whereas this TVC focuses on transferring information on how Ambuja cement's products are tested in terms of quality and standards before coming to market. It tries to ensure audiences about company's concern on quality by showing the scenario withing manufacturing plant. But how good are those actors to play testimonial ads? Usually, doctors are shown in order to make sure that product is safe indeed through their recommendation (like dentists' in toothpaste ads). The actor wearing apron in this ad is hugely known and popular in Nepal. Him playing role of doctor may not attract the audiences' perception that doctors' recommendations are non-regrettable because he is not doctor professionally, at least many viewers know it.

This TVC also wants to make the fact stand that the company is very committed to quality through the given scenes that a male actor is concern on the checking the qualities of cement regardless of female model's tries of attracting him. This statement is further backed up by a line at the end: "...no samjhauta gunastar ma" i.e.,  No compromise on quality.

Samsung Galaxy Star

With Samsung Galaxy Star, you can zeal yourself. The nicer experiences you get from using it reflect naturally upon your face. These are the messages this ad leave from the given play. Fast browsing, better game experience, nice call quality are depicted when male model is using the mobile with happy and excited mood. The ad is targeted to those who want such features from Android device. Another notable point in TVC is that the price is shown too. Generally, prices are not shown in mobile phones' advertisements. From this, it is clear that the ad is focused towards those customers who want to use Android device at lower price. Surely, the ad is trying to implement the mobile's cost competitive advantage. It wants to show, at the time, the experiences can be gained like in other Android devices with low cost and from bigger brand.

Wai Wai- Hamro Maan ma Wai Wai

The same lyrics travel over many parts of Nepal being translated in their naive languages. This TVC shows the diversity in Nepalese traditions and culture but yet Wai-Wai becomes their favorite. Perhaps, this ad is trying to show that particular Wai-Wai involves no segmentation among Nepalese people regardless of their own culture or tradition (with sound-bites like "...tara hamro eutae rojaai, ekata ko swaad jagaune..."). The non-segmentation is not only for diverse culture but also for genders and all age (tvc shows children, teen and old too). The meaning is clear - Wai-Wai is for every Nepalese people.

"Differences in culture -tradition

But the choice remains same

Arousing the unity of tastes

Wai-Wai in our heart!

Wai-Wai in our heart!!"

Reliance Paints- Sapana Kosh

A beautiful ad starts with a boy expressing his dream of becoming a pilot to another boy of Bal-Mandir. Dreamer boy sees a toy plane on his random way out. He draws, somehow, same looking plane on a piece of paper. Another boy sees it which is placed near his bed. He can not sleep at once (looks bit disturbed). Finally he wakes a dreamer boy up and states his feeling of flying on dreamer boy's plane when he too becomes a doctor.
The ad appeals to the viewers to contribute their roles on crafting the dreams of orphan children. To those who are socially responsible, this ad reminds of the small contribution to the children of Bal-Mandir by buying the Reliance Paint. This scheme generously target the audiences that they can be the one to change the future of those children who are considered as "homeless" and pave them the way to their dreams. When they buy Reliance Paint, they will not only be painting building(s) but dreams of orphan children too.

Jagadamba Steel- Desh ko Merudanda

The video shows many usage of Jagadamba steel. Strategically, it is not made for executing profit (persuading viewers to buy). Rather it aims for building the brand image of Jagadamba steel. Another important point in this ad is that it is not appealing customers to buy the steel for shown-purposes like as a rod for wheeling a tire, a rod used for lathai, for antenna or for holding basket of tea glass. These are shown only to create the scenario that Jagadamba steel can be used for the multi-purposes other than in construction. And from these, the ad is trying to place the brand in the mind of viewers. The company would not be concerned about selling its steel for as shown purposes in the video. The profit would be nowhere in company's targeted revenue. And besides, which steel company would make marketing plans and strategies in selling its product for such purposes?

Real juice

With bit controversies for some period of time, Real juice gained popularity for containing filth and unwanted substances. To overcome such bad image in market, these ads could have been introduced. To regain the popularity, the higher personas are used to ensure that Real juice is safe to drink and is quality juice too. The ad is testimonial in that the  figures used in these ads are expressing their likability toward Real juice. The words like uhi biswas uhi utkrista quality are trying to catch the perception of customers about same old Real juice. The expression of figures' words is, moreover, back up by their respective signatures which attracts the view that juice is safe to enjoy, after all, those well known persons are saying so. The message in one picture: nirdhakka piyunuhos ( drink with no doubt) states that published news regarding ill-materials in juice shall not be considered and continue to drink it wisely.