Kansai Nerolac -Meet the Don

The town heats up with a news of don's arrival. The excitement and joy leave the other concern behind and people rush. But where are they all rushing to? To see Sharukh Khan or to buy Nerolac paints? The TVC of Kansai Nerolac paints does not mention the actual product or benefits in it but only at last. Isn't it suppose to show people hurrying to buy Kansai Nerolac paints for pacifying their longing desire to meet Sharkukh Khan? The creativeness is used to arouse the craziness among viewers (mostly Khan's fan).

In context to Nepalese market or Nepalese themselves, the scheme is somehow odd to the reason that no customer would paint their house so that they could meet Sharukh Khan. Here (in Nepal), the deciders and buyers of painting product are relatively old people who do not have serious craziness toward any actor(s). And this ad may not be much more appealing to target market. But it could be attractable to other audiences- Influencers (like child or some teen). They can somehow be attracted to it and contribute in buying paints but becomes rare in Nepal. Had this scheme been to India, it is perfect marketing strategy where Sharukh is taken literally taken as King of Khan.