The video shows many usage of Jagadamba steel. Strategically, it is not made for executing profit (persuading viewers to buy). Rather it aims for building the brand image of Jagadamba steel. Another important point in this ad is that it is not appealing customers to buy the steel for shown-purposes like as a rod for wheeling a tire, a rod used for
lathai, for antenna or for holding basket of tea glass. These are shown only to create the scenario that Jagadamba steel can be used for the multi-purposes other than in construction. And from these, the ad is trying to place the brand in the mind of viewers. The company would not be concerned about selling its steel for as shown purposes in the video. The profit would be nowhere in company's targeted revenue. And besides, which steel company would make marketing plans and strategies in selling its product for such purposes?
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